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ZX|Launch WLSA

Club Leader: G11 Phi Jennifer 付燕妮 & G11 Eta Thea张菡显

Contact: jennifer888000 (Dingtalk)

Club Day: Monday

Club Room: Normal classroom

Club Supervisor: Adriana Zuo


1) Post or Poster

Club Activities Planned for 2023-24 S1:

Launch WLSA Club Monthly Plan
  • September

9.18 Introduction to the club: plan & goals; introduction to business proposal

9.25 Learn how to write a business proposal I: 计划概要,项目介绍,市场分析

  • October

10.9 Learn how to write a business proposal II: 竞争分析,营销策略,团队管理,投资需求

10.16 Learn how to write a business proposal III: 财务分析,风险及对策,总结

10.23 Business proposal sample analysis; discussion and reflection

  • November

10.30&11.6 Break (for mid-term exams)

11.13 Introduction to 商业路演, using McKinsey&Company’s case

11.20 Learn how to present an appropriate slide show for an elevator pitch

11.27 模拟路演

  • December

12.4 Introduction to marketing I marketing mix……

12.11 Introduction to marketing II segmentation targeting positioning

12.18 case analysis

12.25 Christmas break January: 1.4 Break (for final exams)

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